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Ice Cream Truck Advertising in Vancouver? Look to Mr. Cool

Mike Catherall
May 13, 2009
The summer is here and the ice cream trucks are out in full force, doling out tasty treats to frantic little children to the tune of merry melodies. While the friendly white trucks are iconic around the world, there is no fleet is more recognizable than Mr. Cool in Vancouver.

Mr. Cool is the largest and most established ice cream truck company in Western Canada. With a fleet of 50 trucks, 20 carts and 3 tents, Mr. Cool has a presence in every neighborhood in the Lower Mainland. Some trucks stick to Kits Beach, while others cruise through Burnaby or around the larger parks. No matter what area you live in, if there are people outside, the trucks will be there.

With such an expansive reach, this memorable medium is an unconventional yet intelligent way to reach your target market this summer. Especially if your market is children, or the things children want, or the mothers that buy them, as they stand on the doorstep with their hands in their purses.


Ice cream truck advertising is the best way to own the summer.

No other medium is quite as interesting as an ice cream truck. People take note of an ice cream truck. It´s interactive. When that music chimes up, there isn´t a kid on any corner that doesn´t point and scream, let alone run after the vehicle. With that kind of effect, it´s no wonder that all eyes are watching as it passes by at a languid 10 km/h pace, cheerfully playing its hypnotic songs.

If you would like to put your advertising message on a Mr. Cool ice cream truck, let me know. Prices start at $250/month, but only for a limited time.

To book your space today call Mike Catherall at 604 537 1874 or email mike@icecreamtruckadvertising.com
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Mike Catherall

Mike Catherall is the founder of Immersion Creative. 



The idea behind this new Vancouver advertising agency is that the best solutions are often found by completely immersing the writer in a client's environment, to get a true feel of the business. 

Working from within, Mike can produce everything from TV ads, to websites, to brochures, radio and ambient, all the while creating an online presence that will keep you on the first page of Google.



Also, unlike other Vancouver advertising agencies, Immersion also has complete access to a fleet of ice cream trucks.



Ice Cream Truck Advertising - for ads they'll chase after.

 To find out more, visit Immersion Creative, or call 604 537 1874.

Mike is an award-winning English copywriter and columnist as well as a former Native English teacher. He has worked for some of the world's most prestigious agencies, including Ogilvy & Mather and Publicis on clients such as Disneyland, Mercedes-Benz, Citibank and Western Union.

For years, Mike worked as a copywriter in Hong Kong. He has also written novels, radio plays, children's books, screenplays, and more than ten blogs.

His adventures as an English copywriter can be found here. In his American Chronicle columns, Mike's focus is on sustainability advertising. His current clients include Toronto psychologist Donna Ferguson, mattress Vancouver retailer Simmons Mattress Gallery, Victoria mattress retailer, Mattress Choice, as well as CRNE prep course instructors - Primed Educational Associates and companies to help you get a pardon in Canada.