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Home Staging Helps Sellers Meet Conditional Offer Deadline

Debra Gould
May 01, 2009
In a hot real estate market, buyers usually have to present unconditional offers in order to get the properties they want. But a slower real estate market like the one we´re in now means that it´s not uncommon for sellers to get offers that are conditional on the sale of the buyer´s current home.

When someone falls in love with a new home and then has to sell their old one by a certain date in order to avoid nullifying their offer, they will be willing to bend over backward to sell their old house.

In a case like this, when a seller has made a strong emotional connection with a new house and they have come to terms with selling their existing home, home staging provides them with perfect solution. This is one of many reasons why home staging makes so much sense in a slow real estate market and home stagers should be pointing this out in their conversations with potential clients.


It´s a proven fact that staged homes spend less time on the market than unstaged homes do, so this should be a key point in your sales presentation to home owners - home staging can help a seller meet the deadline to sell their current home contained in their conditional offer.

Another bonus when you work with clients in a scenario like this is they´ll often love what you´ve done with their existing home so much that they will ask you to decorate the home they´re moving into.
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Debra Gould

Debra Gould, aka The Staging DivaŽ, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program.

Gould has trained 1000+ Staging Diva Graduates worldwide to start their own businesses. All shared a natural talent for decorating and interest in real estate, but didn't know how to make a living in their own house staging business before learning her secrets.

Debra Gould's mission is to inspire and empower others to use their natural talents to earn a living. She followed her dreams and wants to teach others to be able to do the same.

Gould pursued an MBA in Marketing and began a corporate career before moving to advertising. In the 1980s, she launched one of the first integrated marketing firms, which she ran for 10 years. Wanting a more creative life, Debra gave it up to design home accessories. She created the Debra Gould Home Collection, landing a magazine cover story and book feature, followed by her first of several HGTV appearances.

Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a new staging career with the launch of sixelements.com in 2002. Since that time she has staged homes for hundreds of clients in addition to providing home staging training.

Gould is the author of "Staging Diva Ultimate Design Guide: Home staging tips, tricks and floor plans", "Staging Diva Ultimate Color Guide: The easy way to pick colors for home staging projects", and "Staging Diva Ultimate Portfolio Guide: Winning clients with the perfect home staging portfolio".

In addition to HGTV, Debra Gould's media coverage includes: CityTV, GlobalTV, CBC, CBS Radio, CNNMoney, Wall Street Journal, Woman's Day, Reader's Digest, MoneySense, Entrepreneur, House and Home, Home & Decor, Style at Home, Centre of the City, USAA Magazine, FabJob Guide to Become a Home Stager, Home Style, National Post Homes, This Old House, Home Business Magazine, Globe & Mail and others.