Despite Negative Headlines, People Are Still Buying Houses

Debra Gould
Today´s real estate market is actually a very good one for first-time and trade-up homebuyers because interest rates and prices are low. According to the National Association of Realtors® (NAR), there were 4.9 million homes sold in the U.S. in 2008, and the projection for 2009 sees that number growing by 6.6% to 5.2 million.

Furthermore, all the doom-and-gloom news about declining property values fails to mention how much more homes are still worth today than they were 10 or 15 years ago in most markets.

One seldom-mentioned statistic is that the decline in stock portfolios and home prices in 2008 only wiped out the gains in household net worth from the previous THREE years, according to the U.S. Federal Reserve. Listening to the news, you´d think we were back down to 1930s levels!

Over the long term, real estate is always a sound investment. The only people losing money in real estate (and in the stock market, for that matter) are those who bought at the height of the market and have to sell at a loss. Real estate moves in cycles, and prices will eventually rebound.

In fact, for anyone considering trading up to a more expensive home, this is the time to do it.

Here´s why: If the market goes up 10% and you have a $300,000 home, your home´s value will only go up by $30,000. On the other hand, if you have a $500,000 home, your home´s value will increase $50,000 over the same period. But you should only trade up to the $500,000 home if you can afford the $200,000 price difference.

That´s only one example of the many opportunities that still exist in real estate today, and an additional reason why homeowners and real estate investors who aren´t in financial trouble will continue to buy and sell homes.

With over 5.2 million houses projected to sell in the U.S. in 2009 alone, that´s a huge potential demand for home stagers. As you can see from this projected growth of 6.6%, the real estate market hasn´t come to a dead stop at all!

You don´t see much mention of this in the news media because bad news gets more attention than good news. Media outlets are profit-oriented corporations. Their mandate is to increase their audience so they can sell more advertising. They do this by keeping you anxiously glued to the latest ´crisis´.
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Debra Gould

Debra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program.

Gould has trained 1000+ Staging Diva Graduates worldwide to start their own businesses. All shared a natural talent for decorating and interest in real estate, but didn't know how to make a living in their own house staging business before learning her secrets.

Debra Gould's mission is to inspire and empower others to use their natural talents to earn a living. She followed her dreams and wants to teach others to be able to do the same.

Gould pursued an MBA in Marketing and began a corporate career before moving to advertising. In the 1980s, she launched one of the first integrated marketing firms, which she ran for 10 years. Wanting a more creative life, Debra gave it up to design home accessories. She created the Debra Gould Home Collection, landing a magazine cover story and book feature, followed by her first of several HGTV appearances.

Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a new staging career with the launch of sixelements.com in 2002. Since that time she has staged homes for hundreds of clients in addition to providing home staging training.

Gould is the author of "Staging Diva Ultimate Design Guide: Home staging tips, tricks and floor plans", "Staging Diva Ultimate Color Guide: The easy way to pick colors for home staging projects", and "Staging Diva Ultimate Portfolio Guide: Winning clients with the perfect home staging portfolio".

In addition to HGTV, Debra Gould's media coverage includes: CityTV, GlobalTV, CBC, CBS Radio, CNNMoney, Wall Street Journal, Woman's Day, Reader's Digest, MoneySense, Entrepreneur, House and Home, Home & Decor, Style at Home, Centre of the City, USAA Magazine, FabJob Guide to Become a Home Stager, Home Style, National Post Homes, This Old House, Home Business Magazine, Globe & Mail and others.