Firewalls that block Search Engine Rankings
Aman Goyal
January 23, 2009
Internet is a dynamic marketplace where each webmaster strives to own a piece of internet real estate for their business and this is where internet marketing and search engine optimization steps in. Search Engine optimization and internet marketing are tools to enhance the online presence and visibility to potential customers and getting the products/ services loud and clear to them. Unfortunately SEO is akin to being a Lawyer, as a newbie in this domain would bring in more harm to your online business than doing any good. We would be discussing a few methods which you should avoid as they have inherent attributes to getting your website penalized by the BIGDADDY- Google rather than rewarding it.
Cloaking
Cloaking is when you have a separate page designed for search engines and something very different for your real users. Avoid cloaking, if you want to be in the good books of the search engines. Cloaking was a much hyped issue few years ago, but now the search engines are smart enough to recognize cloaking and other unethical forms of SEO.
Guaranteed SEO Experts
Avoid choosing those SEO firms which guarantee you a first rank in Google or other search pages. No firm can guarantee such rankings. Even top search pages has quoted that they donīt tie up with any SEO company, hence there isnīt any point relying on such fraudulent promises.
Automatic Site Submission
You donīt need to submit your website to search engines every month. Submit your website once and wait to get indexed in the search engines. Indexation of your website in the search engines depend on the efforts you take rather than submitting more often than not. Automatic submission is the last thing you should use for your website
Haste Makes Waste
SEO is an ongoing process. You cannot reach top ranking in any search engine in two days or two weeks time. There should be enough perseverance to attain a good rank in search engines. Donīt be lured by SEO firms who guarantee thousand search engine submissions. Sometimes these firms only target your money. Donīt waste your time on finding such guarantees. Be firm in your approach and have the courage to press on.
Flash Technology
Avoid flash in your website content. Flash makes your website heavy and difficult to download. Donīt use such technologies which search engines donīt understand. Develop your HTML coding as this is the system understood by all search engines. If you use the right coding and format then search engines will be able to read your site easily. This can further help you attain a better position in search pages.
Cloaking
Cloaking is when you have a separate page designed for search engines and something very different for your real users. Avoid cloaking, if you want to be in the good books of the search engines. Cloaking was a much hyped issue few years ago, but now the search engines are smart enough to recognize cloaking and other unethical forms of SEO.
Guaranteed SEO Experts
Avoid choosing those SEO firms which guarantee you a first rank in Google or other search pages. No firm can guarantee such rankings. Even top search pages has quoted that they donīt tie up with any SEO company, hence there isnīt any point relying on such fraudulent promises.
Automatic Site Submission
You donīt need to submit your website to search engines every month. Submit your website once and wait to get indexed in the search engines. Indexation of your website in the search engines depend on the efforts you take rather than submitting more often than not. Automatic submission is the last thing you should use for your website
Haste Makes Waste
SEO is an ongoing process. You cannot reach top ranking in any search engine in two days or two weeks time. There should be enough perseverance to attain a good rank in search engines. Donīt be lured by SEO firms who guarantee thousand search engine submissions. Sometimes these firms only target your money. Donīt waste your time on finding such guarantees. Be firm in your approach and have the courage to press on.
Flash Technology
Avoid flash in your website content. Flash makes your website heavy and difficult to download. Donīt use such technologies which search engines donīt understand. Develop your HTML coding as this is the system understood by all search engines. If you use the right coding and format then search engines will be able to read your site easily. This can further help you attain a better position in search pages.