The Promotional Hunt

A few months ago, I learned that my novel Hunted was going to come out in print.

As you can imagine, I was thrilled, beyond thrilled. Write Words Inc. had already published it in eBook but print! Well, having a book in print is a whole other matter and one that cries out for a celebration!

Part way into celebrating, I thought of something: How am I going to promote Hunted in print?

I thought this over. I had already done a multitude of things to promote the eBook. I had created a blog, created a book trailer and created a free ebook for readers to download that would, hopefully, promote Hunted. I passed the ebook out for reviews, did interviews and joined in chats to help promote the novel.

I had done what I thought was everything I could do. I couldn´t think of anything else to do to promote Hunted in paperback that I hadn´t already done to promote Hunted in eBook.

Well, thankfully, it turned out I was wrong.

I was surfing the internet one day when I came across Script Frenzy. The sister site of NaNoWriMo (National Novel Writing Month) the site challenges you to write a 100 page script in thirty days.

I thought about writing a script. I had always wanted to try writing one and had indeed attempted Script Frenzy the year before only to fail miserably. Then it hit me: I could use Script Frenzy to promote Hunted!

Sandy Duran, one of the characters in Hunted, leaves at the end of the novel. I found myself wondering where she was going, where she would end up, once the novel was done. Script Frenzy seemed an ideal way to explore this idea and promote Hunted at the same time.

And so Blackwood came to be. In Blackwood, Sandy travels to the town only to discover that it is populated by zombies and that her parents, long thought to be dead, are still alive.

I promoted Blackwood and it helped to increase readership in the Hunted Blog by over a hundred people. But, with Hunted coming out in print, I wanted to do something else, something more than just Blackwood.

I created a new trailer, but I didn´t stop there. I wanted to go one step further. I created an interactive web site. I wanted to help my readers experience Hunted in a brand new, amazing way.

You can find the web site at www.jamiesonwolf.com/hunted

I based the site around Global Spire Communications, a fictional company on a fictional soap opera in the novel. In the web site, everything is clickable and you can even email the staff. And get a response back!

The web site has already gotten close to a hundred emails and more are still coming. What kind of responses do you get when you email the staff? Well, there are secret communiqués, excerpts, book trailers, secret downloads and more!

Check out the site for Global Spire Communications here:

www.jamiesonwolf.com/hunted

Promoting your book is always hard work but there are always new and wonderful ways to promote and to get your words out there. It just means that you´ll have to think outside the box and have fun doing it! Just think outside the box.

So c´mon! Join the Hunt!