Heyman Hustle Unparalleled in Broadband Entertainment

Dan Bristow
"The unchartered waters of broadband television present a unique opportunity, because every morning you wake up, something has happened that has caused the genre to reinvent itself." So says former sports entertainment "mad scientist" Paul Heyman, the host and producer of NewsCorp's flagship program for their new broadband television network, the HEYMAN HUSTLE. The 4-to-7 minute weekly program airs exclusively on the SUN (UK)'s broadband network SUN-TV, and has featured such varied guests as Gossip Girl's Taylor Momsen, Billionaire Donald Trump, HBO's Jeremy Piven, Governor Jesse Ventura, Hop Hop legend Ice-T and his wife Coco, James Lipton, the cast of Jackass, former teen pop star Deborah "Debbie" Gibson, and Broadway's very own Harvey Fierstein.

This week, "THE WALKING RIOT" MISSY HYATT takes over the show, and the Hustle may never be the same again! Missy was professional wrestling's first superbusty female manager, the controversial catalyst around whom all events unfolded. After leaving the sports entertainment industry in 1996, Missy wrote a best selling book, and has been out of the mainstream spotlight.

Until now.

"She's a smashing personality," stated Simon Rothstein of THE SUN, "Missy Hyatt's appearance on the Hustle is laugh-out-loud funny, and the Hustle crew continues to upgrade the entire broadband genre with its innovative production techniques."

Indeed, Hustle director/producer Mitchell Stuart told the SUN, "we're not shooting webisodes. We're shooting a television show that is distributed over broadband. The hi-def Heyman Hustle can play on a big screen, and blow away anything else that's out there. We're in love with the exciting opportunities this explosive new medium offers, and we like to think we're constantly raising the bar in terms of production values and creativity."

The "Walking Riot" episode of The Heyman Hustle featuring Missy Hyatt can be seen at this link: http://www.thesun.co.uk/sol/homepage/sport/wrestling/article1216426.ece

Previous episodes of the Hustle are available 24/7 at www.heymanhustle.com