How To Improve Your Website Marketing Strategy

How effective is your website marketing strategy? If it doesn't include all the essentials, you may need to rethink things. Otherwise, you risk leaving traffic on the table.

Make sure you're incorporating the three important concepts outlined below into your website marketing plan. Each one has power on its own, but they're much more powerful in combination.

1. Leverage -- By using leverage, you increase the power of the site promotion techniques you use. Using more powerful sites, for example, you can boost your own site's credibility and search engine ranking. Viral methods, such as article marketing increase your link building power by leveraging the reach of other sites and individuals.

One of the best ways to use leverage is to spread your content around the Web on various powerful sites. This allows you to get the attention of the search engines and new markets, and rank higher. Using article submission sites, Hub Pages, and other user generated content and Web 2.0 properties, you can create valuable backlinks and reach new audiences.

2. Diversification -- The more you diversify your sources of traffic, and the keywords your site is found for, the more stable your free traffic becomes. As website owners, we often spend too much time trying to rank high in the search engines for keywords with a lot of demand and competition. We all know that if we can accomplish that, we'll get lots of free website traffic.

For more stable free traffic, however, it's sometimes best to rank for a diversified set of easier to win for keywords. In fact, the larger the number of keywords your site ranks for, the more stable the traffic will be. For this reason alone, diversifying your keywords should be a key result of your website marketing strategy.

Two ways to diversify are one, build more pages. More pages will result in more internal links, more PageRank, and your site being found for more keywords. Second, increase the number of free traffic sources by creating more unique content and links on other websites.

3. Automation -- Automation creates leverage, helps you diversify, and frees up your time. One way to take advantage of automation is to use software. You can use software to make directory submissions, facilitate link exchanges, republish RSS feeds, and do keyword research.

If your current website marketing strategy is falling short of the mark, make sure you're taking full advantage of leverage, automation, and diversification. Take advantage of leverage by creating additional content on more powerful sites.

If your site is lacking incoming links, start a linking campaign. If you're not being found enough keywords, create more pages. If you aren't using software or online services to automate, get started. Just a few small changes in these areas can lead to big changes in terms of more free traffic.